Read Your Copy Out Loud!

Most people write in a way that sounds like a high schooler finishing a project. People tend to use words that they don't use in conversation. 

When we write for our clients, they will know in the first 

sentences that we are not writing like we speak. It’s a huge turnoff for businesses.

Luckily, that’s not going to be you. 

One thing I can tell you is to start assessing yourself. Are you writing like a high schooler? Does this sound ingenuine? 

If you are then you need to change your style. Throw some flavor on it! Add some seasoning and make it crispy! 

You are becoming a professional and it’s time to start acting like one. 

School has programmed us to write in a structure that makes us sound smarter than we are.

Now, you are being told to write with a creative mind. 

Free flow your words and let it speak to the people. I guarantee that it can be done with a simple trick. 

This method is a great way to keep your audience engaged because it sounds human! No one wants to sound like a robot discussing the third dimension. 

It’s called ‘The BAR Test’. 

The BAR test is a method that writers use to make their article easy to read. 

You look at your copy and ask if this is what you would say in a conversation. 

It’s simple and works every single time. 

For you to make your copy sound fluid, read your copy out loud. 

Do you stumble on your words? Do you sound awkward? 

Is this something you would say? 

You don’t want to make the mistake of having run-on sentences in your 

copy either. 

That will show that you are incompetent. Don’t be incompetent. 

A conversation has a flow. No heavy jargon, waffling. 

We leave that stuff to the amateurs. We are professionals. 

You are the master writer so keep it interesting and concise. Remember to have a creative mind and train yourself into this habit. 

It’s going to change your writing for the better. I guarantee it!

Apply this advice to your content and see how much more response you get to whatever you write. 

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P.S. Want me to check, rewrite and improve your materials using the BAR test and other principles we’ll be talking about?

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Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

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No cost, no obligation. 

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If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Talk soon,

Dakota