Wasting Money On Ads? Here’s How Direct Marketing Can Change That!

Oct 13, 2024

2 min read

Personalized Marketing

“Hey! Do you want a 20% discount off your first purchase? Join now!”

Would this entice you to join and get the discount? Probably not because it

doesn’t feel personal.

That kind of marketing is meant for a broad audience. It’s quick, easy, boring, and generic.

We are in the age of personalized marketing. There is no longer an ad that can grab attention without relevance.

For a local business to thrive, the main focus is to personalize their message and create value. Direct marketing is exactly that!

When we use direct marketing, we are allowing the chance of gaining conversions.

Mass marketing is a great way to end your local business. There is no targeted audience, no personalized message, low response rates, and their budget is blown!

Think of direct marketing like ‘shooting fish in a barrel’. Your odds of converting leads into sales are higher, you’ve condensed your reach and know where the money is.

Direct marketing allows a local business to understand their audience. We know the background, their interests and how to create value for them. We’ve increased our conversion rate because we understand them.

Again, would you feel better if you received a message like this:“Hey, please take 20% off your next purchase!”

“Hey Mary! Thank you for joining us, here is a 20% discount on us, enjoy!”

A local business needs to target and make their audience feel noticed. This is the most efficient way to outperform other marketing.

It’s an untapped goldmine!

Building A Direct Marketing Campaign

To have a successful campaign, understanding key factors are crucial.

Key factors include:

Identifying a target audience
Creating an offer
Personalizing that offer
Send at the right time

When local businesses reach out to a smaller audience, it doesn’t feel generic. Businesses understand their demographic, age, gender, level of engagement, etc.

This allows for higher conversions.

The offer helps increase engagement but needs to be

relative. This isn't a “contact us” page. We are offering something of value like discounts, ebooks, guides, promotions, etc.

It’s important to establish credibility.

When businesses offer value, personalizing the message is the cherry on top. Once we achieve that, they want to be a part of the offer.

We want them to understand why we are reaching out to them.

Direct Marketing Success

As a service to help businesses grow, focusing on the details increases sales. It’s a marketers duty to target, offer value, personalize the message and convert the audience. Once marketers learn the fundamentals, they will be on their way to financial success.

P.S. If you are curious about how I would handle your marketing, get in touch with me today. If we’re a good fit I will personally take a look at your marketing, come up with a strategy of what I’d do differently and discuss it with you on a call.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.